A brand building art director passionate about ➺ exploring type, design and a bit of motion ✴︎ Currently based
in Dubai︎
A brand building art director passionate about ➺ exploring type, design and a bit of motion ✴︎ Currently based
in Dubai︎
Client
Leo Burnett
Leo Burnett
Brand Launch
The Collab Series
Agency
Leo Burnett
Creative Director
Karl Sabili
Motion Designer
Rim Reda
Leo Burnett
Creative Director
Karl Sabili
Motion Designer
Rim Reda
Earlier this year, Leo Burnett Mena went through a large branding effort to establish a conference/speakers platform within the agency. The Collab Series‘ mission was to be both a connection point for all creatives seeking knowledge, insight, resources and an efficient channel for navigating different subjects like Fashion, Technology, Music, Arts and Business.
Its mission is to cultivate an environment where insight, inspiration, and resources can be shared freely—building bridges between industries and igniting new perspectives.
The brand identity centres around the idea of overlapping thought bubbles. When they intersect, they suggest dialogue, possibility, and the emergence of something new. This overlap is a visual shorthand for collaboration: where ideas converge, friction becomes innovation. A reminder that the future of creativity lies in shared knowledge, open exchange, and the power of collective insight.
Its mission is to cultivate an environment where insight, inspiration, and resources can be shared freely—building bridges between industries and igniting new perspectives.
The brand identity centres around the idea of overlapping thought bubbles. When they intersect, they suggest dialogue, possibility, and the emergence of something new. This overlap is a visual shorthand for collaboration: where ideas converge, friction becomes innovation. A reminder that the future of creativity lies in shared knowledge, open exchange, and the power of collective insight.
