A brand building art director passionate about ➺ exploring type, design and a bit of motion ✴︎ Currently based
in Dubai︎
A brand building art director passionate about ➺ exploring type, design and a bit of motion ✴︎ Currently based
in Dubai︎
Client
One&Only
One&Only
Brand launch
The Link One Zaabeel – A New Sensation Rising
Agency
AKQA Mena
Creative Director
Taraka Tekanoon
Joshua Lin
Photographer
Mox Santos
Motion Designer
Leo Tapang
Film Director
Klaudia Sherif
AKQA Mena
Creative Director
Taraka Tekanoon
Joshua Lin
Photographer
Mox Santos
Motion Designer
Leo Tapang
Film Director
Klaudia Sherif
Dubai’s newest architectural landmark and lifestyle destination needed an elevated brand and story to match. Within the world’s longest cantilevered building lies The Link, an experiential and culinary offering of One&Only One Za’aabel, the first urban resort by One&Only Resorts.
From a perspective-shifting film, fashion-forward editorial photo shoots, and crafted brand identity, we established The Link’s values of urban futurism, sophistication, and culinary discovery, creating an identity and platform that audiences can relate to.
From tessellating patterns to shimmering colorways drawn from an orbit’s edge, every design detail for The Link was inspired by its physical architecture.
From a perspective-shifting film, fashion-forward editorial photo shoots, and crafted brand identity, we established The Link’s values of urban futurism, sophistication, and culinary discovery, creating an identity and platform that audiences can relate to.
From tessellating patterns to shimmering colorways drawn from an orbit’s edge, every design detail for The Link was inspired by its physical architecture.
