A brand building art director passionate about ➺ exploring type, design and a bit of motion ✴︎ Currently based
in Dubai︎
A brand building art director passionate about ➺ exploring type, design and a bit of motion ✴︎ Currently based
in Dubai︎
Client
Al Ghurair Holdings
Al Ghurair Holdings
Brand Launch
Glitch Brand Identity - Unleash The Extra In You
Agency
AKQA UAE
Creative Director
Taraka Tekanoon
Copywritter
Rama Ghanan
Motion Designer
Leo Tapang
Savio Diaz
Account Manager
Diya Sherif
AKQA UAE
Creative Director
Taraka Tekanoon
Copywritter
Rama Ghanan
Motion Designer
Leo Tapang
Savio Diaz
Account Manager
Diya Sherif
Youth entertainment is dominated by digital. The over-saturation of online gaming can leave young people uninspired and disconnected. With adrenaline thrills confined to consoles and screens, true play calls for social interaction and physicality.
We created a new kind of entertainment destination from the ground up.
When fun moves beyond digital, those with extra energy and creativity can enliven a dynamic sense of play. AKQA has partnered with Dubai’s investment company Al Ghurair Group to create a new active game park experience.
The tone and language are a playground where readers escape the treadmill of average grammar. Glitch calls to action by turning exciting nouns into verbs. These metaphorical messaging layers become imaginative invitations to let loose, transform, and play.
We created a new kind of entertainment destination from the ground up.
When fun moves beyond digital, those with extra energy and creativity can enliven a dynamic sense of play. AKQA has partnered with Dubai’s investment company Al Ghurair Group to create a new active game park experience.
The tone and language are a playground where readers escape the treadmill of average grammar. Glitch calls to action by turning exciting nouns into verbs. These metaphorical messaging layers become imaginative invitations to let loose, transform, and play.
