A brand building art director passionate about ➺ exploring type, design and a bit of motion ✴︎ Currently based
in Dubai︎
A brand building art director passionate about ➺ exploring type, design and a bit of motion ✴︎ Currently based
in Dubai︎
Client
Exito Supermarkets
Exito Supermarkets
Brand
Ekono Adult Diapers
Agency
Sancho BBDO
Creative Director
Alejandro Bermudez
Art Director
Diego Santamaria, Juan Sosa
Copywritter
Felipe Salazar
CGI and post
Juan Sosa, Zumo Studio
Awards
Gold Print - El Ojo de Iberomerica
Shortlist - Sol San Sebastian
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Sancho BBDO
Creative Director
Alejandro Bermudez
Art Director
Diego Santamaria, Juan Sosa
Copywritter
Felipe Salazar
CGI and post
Juan Sosa, Zumo Studio
Awards
Gold Print - El Ojo de Iberomerica
Shortlist - Sol San Sebastian
Idea
Incontinence is a common problem faced by adults and elderly people. It can interfere with the activities of daily living. Ekono Adult diapers and pads can provide the lasting protection to better manage leakages when least expected.
The insight behind this idea comes from showing how enduring is to reach a toilet when the sudden urge of peeing strikes. The road to go to toilet seems longer than what it is.
Incontinence is a common problem faced by adults and elderly people. It can interfere with the activities of daily living. Ekono Adult diapers and pads can provide the lasting protection to better manage leakages when least expected.
The insight behind this idea comes from showing how enduring is to reach a toilet when the sudden urge of peeing strikes. The road to go to toilet seems longer than what it is.
