A brand building art director passionate about ➺ exploring type, design and a bit of motion ✴︎ Currently based
in Dubai︎
A brand building art director passionate about ➺ exploring type, design and a bit of motion ✴︎ Currently based
in Dubai︎
Client
Digital14
Digital14
Brand
Digital14 Brand Identity
Agency
Leo Burnett UAE
Creative Director
Anton Marais
Motion Designer
Leo Tapang
Leo Burnett UAE
Creative Director
Anton Marais
Motion Designer
Leo Tapang
Digital14 is an Abu Dhabi cutting-edge technology company based in the UAE, delivering vital end-to-end digital products and services that focus on cybersecurity, AI, and secure communication.
In a market saturated with cold, hyper-technical and static imagery, Digital 14 needed to carve out a fresh and human-centric position that would stand out without compromising credibility.
The core brand idea emerged from the concept of "Secure the Future." This idea balances Digital 14’s role as a protector of digital environments with its forward-thinking mission to enable growth, confidence, and creativity in the digital age.
The Digital14 symbol features a shape that creates a shield-like protective framework motif. A modular, flexible system was created to scale across all touchpoints—from software interfaces to corporate presentations. Graphic patterns and dynamic layouts echo the themes of interconnectedness and digital flow.
In a market saturated with cold, hyper-technical and static imagery, Digital 14 needed to carve out a fresh and human-centric position that would stand out without compromising credibility.
The core brand idea emerged from the concept of "Secure the Future." This idea balances Digital 14’s role as a protector of digital environments with its forward-thinking mission to enable growth, confidence, and creativity in the digital age.
The Digital14 symbol features a shape that creates a shield-like protective framework motif. A modular, flexible system was created to scale across all touchpoints—from software interfaces to corporate presentations. Graphic patterns and dynamic layouts echo the themes of interconnectedness and digital flow.
